Thunder OS
From assessment
to operations.
Mustard Intel assesses the situation and structures the plan. Thunder Ops can take on the agreed initiatives under a separate engagement.
Discover our method ↗04 Strategy consulting
Clarity to
decide.
A plan
to move forward.
We start with your business data and conversations with your leadership team to define priorities, targets and who is responsible for each. We build an action plan that guides your company’s efforts and informs its next decisions.
2027 Strategic PlanFeatured · developed in five weeks↘FROM INSIGHT TO DIRECTION↗
01Assessment
02Priorities
03Action plan
Consulting / business decisions
Before the plan,
the
right questions.
The next business cycle calls for a clear view of where you stand today. Together with your leadership team, we connect five questions to turn your business context into decisions and next steps.
See how this becomes a plan ↘01Where do we stand today?Assessment and starting point
We analyze the results and information the company already has, including sales data, CRM data and current targets. Conversations with the leadership team help interpret the numbers, recognize limitations and build a shared understanding of where the business stands.
- An assessment of the current situation based on available data.
- Baseline metrics for tracking progress.
- Questions and opportunities that should guide the planning process.
The assessment makes gaps in the data explicit. New customer or market research requires additional scope.
02What deserves priority?Strategic priorities
We work with the leadership team to understand where the company wants to go and which changes deserve priority. We connect each choice to the evidence found in the assessment and discuss what needs to happen to move it forward.
- Objectives agreed with the leadership team.
- Priorities grounded in the business context.
- Initiatives that can support each priority.
In the 2027 Strategic Plan, this stage produces a set of 3 to 5 priorities.
03How do we measure progress?Metrics, targets and scenarios
We connect priorities to metrics and targets, taking data availability and quality into account. Scenarios help us discuss possibilities and assumptions before committing resources.
- Metrics linked to the priorities.
- Targets organized by period.
- Assumptions and scenarios to support decisions.
In the 2027 Strategic Plan, targets are quarterly and revenue projections cover three scenarios. These are planning references, not guarantees of results.
04Who leads, and how do we review progress?Responsibilities and routines
A plan needs to fit into the company’s day-to-day work. Together with the leadership team, we define who is accountable, when reviews will take place and what information is needed to track progress on the priorities.
- People accountable for the priorities within the client company.
- A cadence and routines for progress reviews.
- A dashboard outline and the information to review.
The project defines how progress will be monitored. Building the BI dashboard and reviewing implementation progress each month are contracted separately.
05What should we do first?Initiative roadmap
We organize initiatives by impact and effort to establish a sequence of work. The roadmap brings together what to do, when to prioritize it and how each initiative connects to the plan.
- Initiatives prioritized and scheduled over time.
- The plan document and a presentation for the leadership team.
- An implementation proposal for the areas where Thunder can contribute.
Implementation of the initiatives is quoted separately, with its own responsibilities and deliverables.
These five elements make up the consulting engagement. The depth of the work and its deliverables are defined in the project scope.
Featured / planning the next business cycle
Your decisions
need to fit
into one plan.
The 2027 Strategic Plan brings together your company’s priorities, targets and next steps. Developed with its owners or leadership team, using the data the business already has.
Let’s plan the next business cycle ↗One company. A shared direction.
Five weeks of working together.
Strategic Plan2027
DELIVERABLE STRUCTURE
3—5strategic priorities
validated with leadership
validated with leadership
HOW TO MEASUREKPIs and targets
by quarter
by quarter
HOW TO PLANThree revenue
scenarios
scenarios
WHO LEADSOwners
and review routines
and review routines
Initiative roadmapOrdered by impact and effort
Q1Q2Q3Q4
From the starting point to the roadmap
Each session moves a decision forward.
Explore what we develop each week.
01Week 1Starting point
Week 01 / what we decide
Understand before deciding.
We learn about the business, recent results, the CRM and current targets.
What you receiveAssessment and baseline metrics.
Leadership kickoff · 90 minutes02Week 2Priorities
Week 02 / what we decide
Bring focus to the next business cycle.
Together with leadership, we define the objectives and decisions that should guide 2027.
What you receiveAnnual targets and 3 to 5 strategic priorities.
2027 vision workshop · 2 hours03Week 3Metrics and targets
Week 03 / what we decide
Turn ambition into targets.
We define how to measure each priority and discuss the assumptions behind the scenarios.
What you receiveKPIs, quarterly targets and three revenue scenarios.
Metrics and targets validation · 60 minutes04Week 4Ways of working
Week 04 / what we decide
Make the plan part of the routine.
We organize responsibilities, review sessions and the information needed to monitor the plan.
What you receiveOwners, review routines, cadence and a monitoring framework.
Governance validation · 60 minutes05Week 5Roadmap and plan
Week 05 / what we decide
Connect decisions to action.
We prioritize initiatives by impact and effort and consolidate the work.
What you receiveQuarterly roadmap, plan document, presentation and implementation proposal.
Plan presentation · 90 minutesDeveloped with the decision-makers.
Each stage is reviewed with your leadership team. The final plan brings together decisions discussed throughout the project, with evidence-based priorities and initiatives organized by quarter.
Discuss the 2027 Plan ↗The five weeks begin at the start of the project. The schedule, data submission and leadership participation are agreed in the proposal.
Planning lays the groundwork for implementation.
Implementation of the initiatives, dashboard development, CRM configuration and monthly progress reviews in 2027 are contracted separately.
The implementation proposal sets out where Thunder can help put the plan into action.
Intelligence to decide
The method connects your objective to the decisions ahead.
Consulting clarifies your starting point and the path ahead. The plan also sets up the discussion about which initiatives to implement, with whom and in what order.
From assessment
Digital Marketing Tripod
Data, experience
and distribution.
In marketing and sales decisions, we assess all three areas together to determine where to focus the next effort.
Explore the interactive Tripod ↗Complementary capabilities
The plan sets up
the next stage.
The roadmap may identify needs in acquisition, channels, data or technology. Implementation can bring together the capabilities the project requires, with scope, investment and responsibilities defined separately.
01 / B2B Marketing
Opportunities and brand strength
for growth.
Demand generation, branding, content and sales alignment to move opportunities forward.
Explore our services ↗02 / B2B2C & Trade Marketing
From brand to
the final sale.
Campaigns, materials and activation to connect the brand, its partners and sales to the end customer.
Explore our services ↗03 / AI, data & technology
Intelligence applied
to operations.
Applications, integrations and training to expand marketing and sales capabilities.
Explore our services ↗Before you begin
Some questions
worth clarifying.
What is included in the 2027 Strategic Plan?
The project includes five sessions with the leadership team, a review of existing data, an assessment, 3 to 5 priorities, metrics and quarterly targets, three revenue scenarios, accountable owners, a progress review routine and a roadmap. At the end, you receive the plan document, a presentation and an implementation proposal. The scope covers one company.
Who needs to take part, and what data is required?
The work involves company owners or executives who understand the business and have decision-making authority. We use results from 2025 and 2026, the data available in the CRM and current targets. In the proposal and at the start of the project, we agree on who is responsible, the schedule and the information required.
How does the five-week timeline work?
The five weeks run from the start of the project, with one session per week. Each stage depends on information being shared and the leadership team taking part. The schedule, start date and delivery terms are agreed before the engagement is contracted.
Are implementation and ongoing monitoring included?
The planning work defines the initiatives, accountable owners and review routine. Implementing the initiatives, building the BI dashboard, configuring the CRM and reviewing implementation progress each month in 2027 are contracted separately. You receive a proposal for the areas where Thunder can contribute.
Is this a financial plan or a document for raising investment?
The focus is a strategic plan to guide the company’s decisions and activities in 2027. It uses targets and revenue scenarios, but does not include a comprehensive financial and accounting plan, a profit and loss statement, a cash flow statement or documentation specifically prepared for banks and investors.
How does the consulting service differ from Radar, and how can I get started?
Radar offers an initial perspective based on your answers. The consulting service explores the context in more depth through existing data, conversations with the leadership team and agreed deliverables. To get started, leave your contact details: we will understand your needs, assess the fit and present a proposal with scope, timeline and investment.
Let’s talk / consulting
Your next business cycle starts with the decisions you make now.
What does your company need to decide to move forward? Tell us where you stand. We’ll explore your objective, the information available and how to take the next step together.
- 01You leave your contact details.
- 02A Thunder consultant gets in touch.
- 03We discuss the context and the next step.
