Brand
Marketing, trade and sales with one goal and a plan for each channel.
TRADE MARKETING AGENCY AND CONSULTING SERVICES
From brand strategy
to sell-through at
the point of sale.
We align marketing and sales to prepare partners, activate channels and encourage purchases. Strategy, campaigns and media working together for brand visibility and sell-out.
B2B STRATEGY. CONNECTION WITH THE END CUSTOMER.
ALIGN THE BRANDACTIVATE THE PARTNER NETWORKDRIVE PURCHASES
B2B2C / THE CONNECTION THAT DRIVES TRADE
The work starts
between businesses.
And reaches the purchase.
Trade marketing brings marketing and sales together in relationships with distributors, resellers and retailers. The goal is to turn a product's presence in the channel into visibility, preference and sell-through at the point of sale.
SELL-IN
Partners
A partner network ready to buy, display, communicate and sell.
SELL-OUT
End customer
Product and message present at the moment of choice, in-store or online.
STRATEGY THAT REACHES THE CHANNEL
Activate the partner network.
Drive sales.
Campaigns, activation, media and training come together according to the goal. Channel strategy guides the choices; data helps improve execution.
01
Sell-in and sell-out campaigns
Connect sales to partner networks and B2B customers with demand and purchases at the point of sale.
WHAT WE CAN DELIVER
- Calendar by channel, market and consumption occasion
- Campaign concept and sales talking points
- Launch kits and consumer communications
A campaign that considers both sides of the sale.
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Channel and point-of-sale activation
Bring the campaign to the partner, the point of sale and the purchase decision.
WHAT WE CAN DELIVER
- Activation mechanics tailored to each channel
- Point-of-sale materials and implementation guides for the partner network
- Experiences connecting stores, content and digital channels
Brand presence where choices are made.
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Local media and demand by market
Bring people ready to buy closer to those ready to serve them, with the right offer in each region.
WHAT WE CAN DELIVER
- Campaigns targeted by market and audience
- Content and pages connected to the local partner
- Retail media, depending on available channels, access and formats
Demand connected to availability and service.
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Partner content and training
Give your partner network the talking points, materials and guidance to present the product and support sales.
WHAT WE CAN DELIVER
- Communication kits and sales support materials
- Guides, educational content and training paths
- Communications to drive campaign adoption and participation
Partners ready to put strategy into practice.
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Channel strategy and buying journey
Understand barriers for the channel and the buyer to decide where to focus your efforts.
WHAT WE CAN DELIVER
- Assessment of channels, partners and the buying journey
- Priorities by region, occasion and partner profile
- Action plan aligned with marketing, trade and sales
One shared goal. Clear priorities for every channel.
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Partner network data and sell-out analysis
Connect campaign activity with partner response and sales to end customers.
WHAT WE CAN DELIVER
- Organization of available sources and metrics
- Sales and inventory analysis, when accessible
- Analysis by channel or market to guide the next adjustments
Adoption shows participation. Sell-out requires sales data from end customers.
Talk about this serviceWe lead strategy, creative, communications and project management. Physical production, installation and field teams are sized around the client's resources and specialist suppliers, according to the scope.
JUNTOS+ / COCA-COLA FEMSABRAND, PARTNER NETWORK AND EXPERIENCE
EXPERIENCE ROOTED IN THE BUSINESS
A brand present
in retailers’ daily lives.
With Coca-Cola FEMSA's Juntos+, Thunder worked on B2B identity and positioning, communication strategy, content and campaigns to support retailer adoption and engagement.
From the brand proposition to the language of the person behind the counter: a B2B experience that helps build relationships with the partner network.
Explore our work with Juntos+START IN A WAY THAT MAKES SENSE
Your context defines
the next step.
A specific challenge or a long-term agenda. Our way of working adapts to your brand's stage.
01
DIAGNOSIS AND PLAN
Find the best starting point.
When opportunities exist, but where to focus your efforts is unclear.
WHAT YOU TAKE AWAY
Talk about this pathA map of barriers, priorities by channel and an action plan.
02
CAMPAIGN OR PROJECT
Set an opportunity in motion.
For a launch, an occasion, a channel or a pilot with a defined goal.
WHAT YOU TAKE AWAY
Talk about this pathCampaign, materials, implementation plan and results analysis.
03
ONGOING OPERATIONS
Move the partner network forward with every cycle.
For brands that need recurring campaigns, communications and monitoring.
WHAT YOU TAKE AWAY
Talk about this pathCalendar, deliverables, analysis and continuous improvement on an agreed schedule.
COMMON QUESTIONS
What you may want to know
before you begin.
B2B2C strategy connects the brand to partners and the end customer's journey. Within this work, trade marketing aligns marketing and sales in business-to-business relationships to increase product visibility and support sell-through at the point of sale. Campaigns, activation, partner content and local media connect that relationship to the purchase. The project can combine both areas, depending on the brand's goal and the partner network's needs.
For brands that sell through distributors, resellers, retailers, franchises or other partners and need to bring strategy closer to the buying experience. A project may involve brand-affiliated networks, independent B2B customers, consumer communications or the connections between these areas.
Thunder leads strategy, creative development, communications and project management. When an initiative requires printing, manufacturing, installation, promotional staff or other field activities, the scope is planned around the client's resources and specialist suppliers. Coverage, costs and responsibilities are defined before contracting.
By giving each touchpoint a clear role in the journey: a point-of-sale display that leads to useful information, a local campaign that supports the store, a kit the partner can adapt or communications that encourage use of a B2B channel. Technology comes in when it helps people participate, find what they need or buy.
Yes. The plan builds on the structure already in place. We align responsibilities across marketing, trade marketing, sales and suppliers to integrate deliverables and ongoing reviews. A project can start directly when the challenge and scope are already clear.
We start with the sources available and define what can be tracked reliably. Partner network adoption, orders, participation and execution can provide useful signals. Understanding consumer sales depends on access to retail data; when that data is unavailable, we don't treat other indicators as sell-out.
By the objective, channels, volume of deliverables and complexity of execution. The proposal details scope, timelines, responsibilities and investment. Media, physical production, platforms and field operations are scoped when needed and itemized in the budget.
YOUR GOAL COMES FIRST
Ready to activate your channels
and drive your sales?
A launch, a market, a partner network to mobilize. Tell us what you want to set in motion and which channels are involved. Let's design the right mix of strategy and deliverables for that goal.
- 01We understand your stage and goal.
- 02We connect needs and possibilities.
- 03We map out the next steps.
