Your brand generates demand.
Your partners turn it into sales.

A B2B2C agency helps brands that reach end customers through other businesses, such as distributors, resellers and retailers. The work connects brand strategy, demand generation, partner relationships and the capabilities the network needs to serve customers and sell.

The plan can combine local campaigns, sales materials, digital pages, partner communications and service tracking. First, we identify the brand's objective and the network's capabilities; then we define priorities, responsibilities and metrics suited to the available data.

Yes. The project can combine services from this area with capabilities from other areas, such as channel activation, content, data and automation. The initial conversation helps define the right mix, with clear scope, priorities and responsibilities.

Yes. We work with dealership, authorized dealer and franchise networks, as well as distributors, resellers and retailers who buy to resell. A network can bring together independent businesses; what varies is the relationship with the brand and how initiatives are coordinated. We adapt strategy, campaigns and sales support to each relationship, all the way to the end customer's purchase.

Sell-in is the manufacturer's or brand's sale to the distributor, reseller or retailer. Sell-out is the channel's sale to the end customer. Tracking both helps show whether products entering the network are being matched by sales at the customer end.

Trade marketing is an important part of this work, focused on supporting sales through channels. B2B2C marketing also considers brand positioning, demand generation, digital experience, partner relationships and tracking the journey through to the sale.

Yes. First, we identify available data and gaps. We can begin with network participation, campaigns, contacts and service while agreeing with partners on how to expand sales visibility. The analysis always makes clear what conclusions the data supports.

You share your company's context and goal. We learn what is already in place, what needs to change and where we can contribute. When a deeper understanding is needed, we can propose a separate consulting assessment with a defined scope, timeline and investment.