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WHAT WE DO

Complete marketing for B2B and B2B2C.
From intelligence to execution.

Your goal comes first. We bring together strategy, creativity, media, data and technology to plan, execute and improve your digital and phygital campaigns. We connect physical and digital touchpoints to deliver results for your business.

Explore our areas of expertise

Mustard Intel sets the direction.
Thunder Ops turns the plan into operations.

OUR AREAS OF EXPERTISE

Your next step forward
starts here.

B2B, B2B2C & Trade Marketing and applied AI. Find what your company needs to attract customers, activate its partner network and expand your team's capacity.

B2B

Simple or complex sales. B2B strategy that rises to the challenge.

Consulting and execution to generate qualified leads, strengthen your brand and connect marketing and sales. Planning, content, campaigns and pages to attract the right companies, explain your offer's value and help sales turn interest into revenue. More opportunities for your sales team. More strength for your brand.

See more details about our services in B2B
  • Qualified B2B lead generationAttract companies and businesses that fit your offering and are interested in your solution or product.
  • B2B strategy, consulting and campaignsTurn sales objectives into a plan that gets put into action.
  • Specialist B2B brandingA brand that demonstrates its value, online and in person.
  • B2B marketing and sales integrationAlign marketing and sales to reduce losses and convert more opportunities into business.
  • B2B funnel, pipeline and results analysisDiscover where opportunities advance and what holds back your sales.
  • B2B journeys, frameworks and playbooksTurn business knowledge into guidance for the team.
  • B2B websites, content and digital presenceHelp your target audience understand your offer and convert.
  • Content and materials for the sales teamEquip your sales team to demonstrate value and address objections.
See more details about our services in B2B

B2B2C & TRADE MARKETING

From sales to partner networks and B2B customers to sales to the end customer.

Campaign planning, partner materials, local media and tracking of partner networks and B2B customers to support distributors, dealerships, franchises, resellers and points of sale. We connect trade marketing and technology to the journey to the end customer.

See more details about our services in B2B2C Explore Trade Marketing tooCampaigns and activation at the point of purchase
  • Sell-in and sell-out campaignsDrive sales to partner networks and B2B customers, and demand from end customers.
  • Trade marketing and channel activationBring the campaign to the partner, the point of sale and the purchase decision.
  • B2B2C consulting and strategyDefine where your brand can grow with your partner network and/or B2B customers.
  • Local media and demand by marketConnect people ready to buy with those ready to help.
  • Technology and partner network digitalizationMake partner relationships and digital channel adoption easier.
  • Partner content and trainingGive your partner network and B2B customers ready-to-use sales arguments and materials.
  • Co-op marketing funds and partner engagementOrganize joint investment and track participation.
  • Partner network data and sell-out analysisUnderstand what happens in each channel and where action is worthwhile.
See more details about our services in B2B2C Explore Trade Marketing tooCampaigns and activation at the point of purchase

AI, DATA & TECHNOLOGY

AI is changing everything.Including B2B/B2B2C operations.

Your company does not need to stay at the stage of isolated experiments. We help define where to start, integrate AI and data into operations, and prepare marketing and sales to work with new capabilities. Building on what already works in your data, BI and technology.

See more details about our services in AI and technology
  • AI strategy and implementationMove beyond experiments and guesswork. Define where AI belongs.
  • Integrate AI, data and processes.Connect intelligence to the tools your team already uses.
  • AI assistants for marketing and salesPut company knowledge within reach of those who need it.
  • AI-assisted content and creative workExpand production while preserving your brand's voice and standards.
  • Data and intelligence for decisionsExplore the potential of BI, data and AI to turn information into better decisions.
  • Team training and AI adoptionTurn technology into a useful everyday practice.
  • AI quality, governance and continuous improvementUnderstand what works before increasing investment.
See more details about our services in AI and technology

HOW WE THINK AND ACT

Your goal comes first.
The right deliverables. In the right order.

Three principles guide every service, from the first question to the learning that prepares the next step forward.

HOW WE THINK AND ACT

3 principles. Scroll or tap to explore.

  1. 01

    Intelligence

    We start with the business objective. Good questions, data and experience help us understand the context and choose where to act.

  2. 02

    Execution

    We put ideas into practice with creativity and collaboration. We take care of every deliverable while keeping sight of the result that matters.

  3. 03

    Evolution

    We learn from practice and stay curious. We revisit decisions and explore new possibilities to move the business forward.

Principle 1 of 3The page continues below
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Discover the Thunder method

FROM YOUR CONTEXT TO THE NEXT STEP

Recognize your challenge?
Let's find where to start.

You've seen how we connect intelligence and execution. Now choose how to bring that perspective to your business.

TALK TO THUNDER

Your context deserves
a good conversation.

Tell us what your company needs to change. One of our consultants will get in touch to understand your current situation, discuss priorities and assess the next step with you.

  • Direct dialogue with people who think and execute.
  • An initial conversation with no commitment.
I'd like to talk to a consultant Leave your contact details. Our team will get back to you.
OPPORTUNITY RADAR

A few minutes.
More clarity to decide.

In 5–7 minutes, answer questions about your business and get an instant initial assessment: up to three priorities to investigate, practical first steps and signals from your Tripod.

  • Understand what to look at first and why.
  • Use the assessment to align the next step with your team.
  • See your result without leaving contact details. You only share your data if you want to talk to us.
I want to identify my opportunities Free · instant results based on your answers.
Talk to Thunder