Leads with potential.
A brand that opens doors.

It includes an assessment of the business, offer, audience and sales journey to identify priorities and organize an action plan. At Thunder, the consulting assessment is a separate paid engagement with a defined scope, timeline and investment. Execution can be arranged according to the company's needs.

Inbound marketing combines content, visibility in search channels, conversion and relationship building to bring a company closer to potential buyers. In B2B, topics and initiatives need to consider the account profile and everyone involved in the decision. Thunder evaluates this approach alongside other demand generation options.

Yes. The work can include media planning and management, campaign pages and measurement. Channel selection depends on the audience, objective and sales structure. The assessment considers contact quality and progress into opportunities, when the data allows that journey to be tracked.

Yes. The project can combine services from this area with capabilities from other areas, such as channel activation, content, data and automation. The initial conversation helps define the right mix, with clear scope, priorities and responsibilities.

A contact that meets the criteria defined with your company, such as industry, size, need, buying role and signs of interest. Qualification guides service priority; it does not guarantee a sale. Sales feedback helps identify which contacts can become opportunities.

It also serves repeat purchases and simpler sales between businesses. The difference lies in the plan: audiences, channels, content and follow-up should reflect the purchase value, frequency and decision process.

A lead is an identified contact. An opportunity is a contact or account with business potential recognized by sales. Some operations use MQL for a marketing-qualified lead and SQL for a sales-qualified lead. Teams need to agree on the criteria.

Yes. The assessment identifies what already works and what is missing. We can take on areas of execution and collaborate with internal marketing, sales and other partners, with responsibilities and deliverables defined in the scope.

You share your company's context and goal. We learn what is already in place, what needs to change and where we can contribute. When a deeper understanding is needed, we can propose a separate consulting assessment with a defined scope, timeline and investment.