AI strategy and implementation
Move beyond experiments and guesswork. Define where AI belongs.

AI, data & technology
Consulting, implementation and training to bring AI into B2B and B2B2C marketing and sales. Turn isolated initiatives into connected processes and new capabilities for your team.
From strategy to adoption, with objectives and quality criteria.
















PORTFOLIO / AI, data & technology
An adoption plan, a workflow that needs to improve or a first application to validate. We combine consulting, implementation and training according to your company's stage.
Move beyond experiments and guesswork. Define where AI belongs.
Connect intelligence to the tools your team already uses.
Put company knowledge within reach of those who need it.
Expand production while preserving your brand's voice and standards.
Explore the potential of BI, data and AI to turn information into better decisions.
Turn technology into a useful everyday practice.
Understand what works before increasing investment.
A specific need or a set of deliverables.
The scope starts with what your company needs.
OPPORTUNITY RADAR
Identify what may be holding your operation back and organize priorities before investing in technology. An initial assessment based on your answers.
Up to three priorities and first steps, based on your answers.
INTELLIGENCE THROUGHOUT EXECUTION
We start with the goal, define priorities and follow execution. This perspective guides any combination of services in your project.
Mustard Intel investigates the situation and organizes the plan. Thunder Ops executes, measures and feeds learning into the next decision.
Discover our methodIn digital and phygital B2B, B2B2C and D2C campaigns, we assess all three areas together to understand where to focus the next effort.
Explore the interactive TripodCOMPLEMENTARY CAPABILITIES
AI gains value when it is part of real work. Applications can support B2B acquisition, partner relationships and trade marketing campaigns.
Consulting and execution to generate qualified leads, strengthen your brand and connect marketing and sales. Planning, content, campaigns and pages to attract the right companies, explain your offer's value and help sales turn interest into revenue. More opportunities for your sales team. More strength for your brand.
Explore our servicesCampaign planning, partner materials, local media and tracking of partner networks and B2B customers to support distributors, dealerships, franchises, resellers and points of sale. We connect trade marketing and technology to the journey to the end customer.
Explore our servicesBEFORE YOU BEGIN
An AI marketing agency applies technology to tasks such as research, assisted production, analysis and operational organization. At Thunder, the choice starts with the business problem and considers data, integration with existing tools and human review. AI is a project capability, not an automatic promise of results.
We compare the process before and after a clearly scoped pilot. Depending on the application, we track time per task, rework, quality, cost and team usage. The decision to scale depends on this evidence and the criteria agreed with the client.
Yes. The project can combine services from this area with capabilities from other areas, such as channel activation, content, data and automation. The initial conversation helps define the right mix, with clear scope, priorities and responsibilities.
With the business objective and the teams' work. We map applications, data and tools, prioritize what makes sense and test within a clearly defined process. The plan combines implementation, quality criteria and training so the solution becomes part of daily work.
Automation executes defined steps and rules, such as sending a contact from a form to the CRM. AI can support tasks involving language and interpretation, such as preparing a draft from reference materials. The two can work together, with controls suited to each task.
That depends on the assessment. First, we evaluate the systems the company already uses, their integrations and limitations. A new tool only makes sense when it addresses an identified need and can become part of the team's routine.
We define reference materials, approved sources and human review steps. The pilot evaluates quality before expanding usage. We also agree on data, access and approval rules according to the task and the company's context.
You share your company's context and goal. We learn what is already in place, what needs to change and where we can contribute. When a deeper understanding is needed, we can propose a separate consulting assessment with a defined scope, timeline and investment.
LET'S TALK / AI, data & technology
Tell us what your company is already trying with AI, which teams are involved and what you want to improve. We will define a starting point connected to the business and your team's capacity.
Still exploring? Start with the RadarOur free tool for identifying priorities and next steps. Use it without leaving your contact details.